It seemed that within a matter of days facilities realized that non-urgent medical appointments would need to be moved to telehealth consultations. As they scrambled to establish methods and systems, many forgot one key aspect, how do you let your patients know the programs are in place? How can you explain to a patient in non-medical jargon that they can still share medical imaging with you ahead of an appointment?
A patient that is a regular visitor to their physician’s office or their local hospital is often a patient who is also most at risk of developing a serious COVID-19 infection. Physicians should consider utilizing telehealth for these patients to reduce their time spent in public. While there is a stereotype that older patients may not be as technologically savvy, several studies have shown that Boomers are, in fact, very much in favor of digital health and are interested in using technology to facilitate reminders, after-hours visits, daily support, classes, and appointment follow-ups. The Trump administration has also announced the expansion of telehealth services for Medicare beneficiaries. This includes paying doctors and facilities for telehealth services in replacement of traditional hospital visits, medical practice visits, and even mental health care in some cases.
There are three ways to quickly communicate these new services with your patients:
On average, your potential patients will only give your website or email 3-5 seconds to gauge the above criteria and decide if they should stay or leave. During those few precious seconds, you need to grab attention and get your message across. Be sure to start with an informative headline that explains the most important part of your value proposition. Your headline should be a top-level explanation of your service. Imagine your ideal patient and write as if you are speaking to them. Industry jargon and technical terminology will not resonate with anyone you are trying to reach.
For example, let’s say you want to offer patients the opportunity to upload prior medical imaging ahead of an appointment. Here’s some example text below; you’ll notice we kept things brief, used bullets, and shared a screenshot.
Need to upload medical images for remote consultation? You can do so through our ImageShare page.
To share images:
For more information regarding patient communications, a sample patient portal flyer, and additional ways to receive imaging from patients (rather than CDs), check out our new patient marketing guide.