Is Your Private Practice SaaS-Y?

We’ve seen it across industries and across healthcare – private practices are growing to new locations and partnering with other practices. Like most things in life, there are the pros and cons, the positive and the negative effects of such growth. Both small and large private practices bring unique benefits to their patients, and regardless of practice size, practitioners need innovative technology solutions to deliver the best patient care and record management at a reasonable cost. Before getting into SaaS solutions for the private practice, let’s touch on three reasons why private practice mergers have occurred and continue with momentum:


With growth comes purchasing. Gone are the days of redundant hardware and per-site cost structures. An expanded private practice can drive down costs and use the same solutions across any number of locations.


Large organizations, like insurance companies and regulatory bodies, pressure private practices with both risks and costly compliance. There is power – and safety – in numbers to manage these negotiations.


Patients prefer choice and are heavily influenced by marketing and online presence. Today’s patient expects easy scheduling, a location convenient to their lifestyle, and electronic communications of records and imaging. Take a service like ZocDoc, which is thriving by offering patients immediate appointments online. The point is, larger private practices can afford greater marketing to this captive audience.

While there are other drivers toward private practice growth, what is critical is to move on to understand the “so-what” for the practice manager or physician.

On one end of the spectrum, practices must meet regulatory standards and weighty pressures of a profitable infrastructure. On the other end, we see a consumer population expecting the Seamlesses and Ubers of medicine – instant satisfaction, best in class service, online access to their personal information. Private practices of all sizes are moving to meet these two demands, and we are left with a seemingly small margin to satisfy both of these influencers. Enter SaaS.

Software as a Service offers the flexibility, scalability and patient appeal needed in the ever-changing practice landscape. SaaS solutions are exciting and innovative. They are focused on flexibility with solutions for managing the entire patient record, including imaging, from one EMR system.

They are built to grow with solutions like cloud PACS to manage patient imaging and referrals across any number of locations. In addition, they are patient-focused with solutions for a sophisticated and trustworthy electronic presence, inviting patients to web interactions from the pre to post visit experience.

Taking hold of SaaS solutions can open new doors and meet the needs of the practice manager and private practice physician of today. In what ways have you seen SaaS have a positive effect on the private practice?

Catherine Slotnick, Marketing Manager

About Catherine Slotnick

Catherine Slotnick is a passionate healthcare marketer with a deep interest in the latest & greatest in the Health IT space. As Ambra Health's Director of Marketing, Catherine primarily focuses on creating and sharing thought leadership content in the radiology and informatics space. Catherine graduated from the University of Virginia with a BA in Psychology & Art History. When she's not writing, she enjoys cooking and petting dogs that aren't hers.

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