Make your Medical Expertise Known with Virtual Second Opinion Services

Have you ever wondered how to make your online medical presence known?

The Internet age is providing new windows of opportunity for second opinion programs. It grants providers the ability to expand their medical reach and share insights with patients around the globe – but how do you do it, and where do you start?

On paper, the formula for developing a successful virtual second opinion program is straightforward. Think patient CARE.

C – create awareness of the program

A – attain qualified patients

R – receive patient requests

E – execute timely follow up

In DICOM Grid’s new eBook, The Essential Guide to a Virtual Second Opinion Program (Link removed), we reveal techniques for attracting second opinion patients to your website, the tools you need to collect patient information, and tips for providing proper feedback.

Here’s a sneak peek from chapter 3 to get you thinking:

Collecting patient medical information online

The most important question to ask is what information do you need to know about your patients in order to formulate a solid second opinion? At a minimum, you will need a description of symptoms and a medical history. You might want to know why the patient is contacting you, and what type of information they are seeking. Don’t forget to ask for the patient’s basic contact information (name, phone number, email, address) for follow up communications. Below is an example form that could be used to collect basic patient information.

Handling Medical Images

Gaining insight into a patients’ symptoms and conditions is helpful, but it only tells part of the story. In situations where patients have had previous imaging work done, you are going to want access to priors. Giving your patients the ability to electronically submit imaging data is an absolute must.

Due to the size and file formats, medical images can be the most difficult for patients to share. But good news: It can be done! Patient portals for medical images allow patients to upload and share complex imaging data during the submission process in just a few clicks.

Providing your patients with an electronic solution eliminates the headaches and long lead times associated with transferring images by courier services.

DICOM Grid’s image-sharing portal is specifically designed for second opinion services. It guides patients through a three-step, self-service process to easily submit images and reports directly to your organization.

Integrating Payment Capture

A frequently overlooked feature is credit card integration. When was the last time you spent money on a website without knowing exactly what you are getting in return? This same concept applies when qualifying your patients online. Charging a fee per submittal can help to cover administrative costs and keep bogus submissions at bay. Most patients will think twice before charging their credit cards, and will do their due diligence before making a request. The end result is that you will be receiving the most legitimate and qualified candidates.

If you’re looking to improve your current online strategy for growing your medical practice make sure to download the entire eBook for more tips and tricks.

Catherine Slotnick, Marketing Manager

About Catherine Slotnick

Catherine Slotnick is a passionate healthcare marketer with a deep interest in the latest & greatest in the Health IT space. As Ambra Health's Director of Marketing, Catherine primarily focuses on creating and sharing thought leadership content in the radiology and informatics space. Catherine graduated from the University of Virginia with a BA in Psychology & Art History. When she's not writing, she enjoys cooking and petting dogs that aren't hers.

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