Let’s face it; the medical industry is extremely competitive. While the overall goal is to help patients, we can’t ignore the fact that healthcare is also a business. We need to make money to keep our practices, hospitals, and organizations running. In order to do that, patients need to keep coming through the door. In today’s market, that is no easy feat. We’re here to help. Below we offer you three tricks to increase your patient base and keep your business at the top. Abracadabra!
Having an online presence is key in today’s digital age. People rely in the Internet to discover doctor ratings and commentary on care experiences from other patients. If you don’t have an online presence, you won’t benefit from this expansive networking opportunity. Get on social media. Provide your opinion about happenings in the medical industry. Develop your voice.
If patients see you as a thought leader, they will be more likely to trust you with their care. Additionally, having an online presence will make your name known. Other doctors and healthcare professionals will be more likely to send you referrals if they recognize you. Don’t be afraid to be heard. In the digital world, your business depends on it.
Not every patient is going to be technologically savvy, but for the ones that are, providing a patient gateway is essential. Patient gateways are great additional platforms for communication. They allow patients to reach out to you with medical questions, and grant you the ability to quickly share test results. Look for a portal with an image sharing option. This way, if a new or existing patient needs to share medical images with you, he/she can easily do so.
Through the gateway, send patients new medical studies and health articles that are relevant to them. Keeping patients up-to-date with the latest healthcare discoveries will not only keep them healthy, but will also keep your lines of communication open. Small gestures like these will strengthen your relationships with patients, making them more likely to refer their loved ones to your practice.
Don’t hide the fact that you are accepting new patients. Let patients know you are open to referrals. Refer your patients to other specialists to establish a working relationship with nearby doctors. The best way to increase business is through word of mouth.
Most importantly, be sure you have the appropriate tools to handle referrals when they come in. With the proper technology, you will be able to address new patient information in a timely manner.
Make sure your website is up-to-date. There should be a conspicuous link when doctors come to your site directing them through the referral process. If it’s difficult to figure out, you may lose the opportunity all together. Make sure you choose a referral platform that allows other providers and patients to easily upload medical information and images to your system. Make technology work for you. Find a good fit, and your business will soar.
By following these three tricks, your patient base will magically grow. Ok, maybe it’s not magic, but every act needs the proper preparation. With the right tools, your illusion will become a reality and your practice will flourish. The sky is the limit. Get started today.
Let us know your tricks for increasing your patient base in the comment section below!