Strategies to Preserve Imaging’s Market Share in a Price Sensitive Environment
- Understand trends in patient consumerism and price transparency – Patients are willing to shop around for outpatient exams.
- Understand Market Specific Pressures – Determine the level of price transparency.
- Provide Accurate Price Estimates – Establish infrastructure to provide timely and accurate price estimates.
- Reestablish Program Value to Protect Core Business – Demonstrate value to referring physicians and patients.
- Office Price Competitive Options– Consider imaging price cuts.
